An FSC® certified forest manager operates in an environmentally appropriate, socially beneficial and economically viable way. Environmentally appropriate forest management ensures that the forest management activities maintain the forest’s biodiversity, productivity, and ecological processes. Socially beneficial forest management helps both local people and society at large to enjoy its long-term benefits. Economically viable forest management means that forest operations are structured and managed so as to be sufficiently profitable, without generating financial profit at the expense of the forest resource, the ecosystem, or affected communities. An FSC® certificate helps both companies and consumers make informed choices when purchasing timber, wood products and other products originated from forests, and to thereby positively influence the state of our forests.